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design and strategy refresh for brand and website
brief
A small, one-person business was in dire need of a website update. The old website was outdated, broken, and desperately needed an overhaul. Ann, the owner of the business, wanted a more professional and updated website that would showcase her growth and development as a person and as a business. While she wanted to feature herself as she was well-known in the media industry, she wasn't a fan of traditional website designs. Therefore, I opted for a non-traditional design that was both simple and confident. Additionally, I updated her logo and brand color palette to complement her new business focus and goals.
what i delivered
concepts
user flow strategy
IA and wireframes
brand refresh
project management


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